Course Overview
This 20-hour course focuses on practical applications of generative AI technologies in the tourism and cultural industries, with emphasis on social media management and digital content creation.
Details
Institution: Fondazione ITS Turismo e Attività Culturali, Torino
Program: “Tecnico superiore per la digitalizzazione dell’industria culturale e creativa - social media manager per il turismo”
Duration: 20 hours
Date: July 2025
Level: Professional/Technical
Course Topics
- Introduction to Generative AI for tourism
- Content creation for social media
- AI tools for digital marketing
- Personalization in tourism experiences
- Practical applications and case studies
- Industry best practices
Learning Objectives
Students will learn to:
- Apply generative AI tools to tourism marketing
- Create engaging content for social media
- Understand AI capabilities and limitations in the tourism sector
- Develop digital strategies using AI technologies
- Implement AI solutions for cultural and creative industries